Language
THE GENESIS
It’s crazy how the different decisions that we make shape our lives in ways we never could have imagined at the time. After my freshman year of college, I made the difficult decision to transfer closer to home and continue my academic and collegiate soccer career as a Drexel Dragon in Philadelphia. This set my life on a course I could have never guessed. A year later, I met my future husband who was the same year as me on the Golf team at Drexel. He would go on to become the head coach of that very golf team a few years later. After graduating, I worked at a few corporate finance jobs, however I knew deep down that this world wasn’t where I was meant to be. I’d always had a burning dream of creating something that brings enjoyment to others through something they love.
THE QUESTION
With golf being such a meaningful part of my husband’s life, I had naturally begun to take up the game and spend more time at the country club with him. But the recurring question I asked myself each time we would head out to play was “What should I wear?” Sound familiar? As a woman in her early 30’s, very into fashion and new to the country club scene, I knew this was a problem that many of us faced. When I became pregnant with our daughter, it drove me to make a drastic life change for me and my family. Another decision that is shaping the present and future of our lives, but one that I am beyond excited to share with the world.
THE ANSWER
Fast forward 18 months and Generation Dragon was born. A modern, edgy & chic apparel line aimed at meeting this need for younger women who want to feel great spending time at the country club. Whether you’re teeing it up on the course, playing tennis or going to brunch or dinner, Generation Dragon answers the call. And not in a traditional sense of country club attire. We intentionally push the boundaries and blur the line creating the ideal intersection of old-school country club wear and modern-day athleisure. Gen D for short, this uniquely engineered debut line was made with incredible effort and detail to meet the essential needs of the modern woman. You’ll notice that the initial line is not littered with flashy colors, prints or gimmicky pieces. It's purposeful, tremendous in quality and creates a flawless foundation for any young women’s country club wardrobe.
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