After my freshman year of college, I made the difficult decision to transfer closer to home and continue both my academic journey and collegiate soccer career as a Drexel Dragon in Philadelphia. That choice unexpectedly changed the course of my life. Just a year later, I met my future husband then a fellow student and golfer on Drexel’s team, who would later become the head coach of that very program

As golf became an increasingly meaningful part of his life, I naturally found myself spending more time at the country club and even picking up the game myself. But each time we headed out to play, I kept asking the same question: What should I wear? Sound familiar?

As a fashion-forward woman in her early 30s and new to the country club scene, I realized this was a common gap one that many of us feel. When I became pregnant with our daughter, it sparked a major life shift for me and our family. A leap that would once again shape our future.

Eighteen months later, Generation Dragon was born a modern, edgy, and chic apparel brand created for women navigating this very lifestyle. Whether you're teeing it up, hitting the tennis courts, or meeting friends for brunch, Gen D is made to move with you. But not in the traditional sense of country club fashion. We intentionally blur the lines merging timeless club style with the comfort and energy of modern athleisure.

Gen D, as we call it, is thoughtfully designed, meticulously crafted, and built to meet the evolving needs of today’s woman. It’s purposeful, elevated, and creates the perfect foundation for a contemporary country club wardrobe.

Thanks for being part of this generation.

x, Jessica Feld

Founder /CEO