A Note from Our Founder
I started Generation Dragon with a belief: that sportswear should make you feel as good as it performs—and look just as intentional off the court or course as it does on. With a background in athletics and a passion for fashion, my goal was never to chase trends or conform to traditional country club style. I set out to create something timeless, versatile, and truly functional for the way modern women move through life today. We’re proud to build a brand that honors tradition—while confidently rewriting the rules.
Thanks for being part of this generation.
x, Jessica Feld
